So, take a moment to explore the questions and answers below, and if you don't find what you're looking for, feel free to contact us. We are here to help you achieve your goals and grow your business, whether you are a seasoned entrepreneur or just starting.
For more information, read "Ashley Furniture Stores: Licensed, Not Franchised".
Franchises charge you for their brand, we license our brand to you in order for you to sell our products. As an authorized independent retailer you can use the brand's names and products, without paying any fee for the license.
Ashley Furniture uses a licensing agreement for its business operations. A licensing model is similar to a franchise model, but with far more advantages for you. Our licensee model comes with no fees, no profit-sharing, no shared ownerships – it’s your business. Ashley focuses all of our energy on supplying you with the best products. You gain access to the furniture market through Ashley's strong branding, and we provide guidance, training and support for all aspects of your business operations, such as advertising and visual store design - all for free. We only require that you purchase the product from us, the company, and the business remains only yours.
For more information, read "Ashley Furniture's Licensing Model: No Fees, No Profit Sharing, Your Business."
Each Ashley store is assigned to an International Marketing Specialist, an Ashley representative located in their region. The stores are also supported by the International Management Team who provides both virtual and on-site training and assistance in various areas including layout design and space planning, merchandise planning, visual display, retail sales, operations, and marketing/graphic design.
For more information, read "Expert Support for Ashley Furniture HomeStore Owners".
Since the licensees understand their markets, they maintain their own margins, purchases and orders. Orders are placed directly from Ashley Furniture Industries.
For more information, read "Ashley Furniture Licensees: Maintain Your Own Margins, Purchases, and Orders".
To ensure that you meet your market's needs, our store concepts are flexible in sizing. We offer large, medium, small and mall format Ashley Furniture HomeStore designs. We have stores that are 500 sqm to 10,000 sqm, so it really depends on the size of your market. We have found at the low end 1000 sqm is a good starting point in order to display the primary categories in our extensive line. Our turnkey solutions can be tailor-made to suit your business!
For more information, read "Flexible Store Sizes for Ashley Furniture HomeStores".
There are no fees - this is a licensing program not a franchise program. Duties vary by country, the licensee is responsible for purchasing the furniture and handling all costs involved with importing the furniture into their country.
For more information, read "What Fees, Costs, and Duties are Involved in Opening an Ashley Furniture HomeStore?".
Every country and city is different depending on variables such as store size, population, marketing etc.
For more information, read "What is the expected turnover and margin for an Ashley Furniture HomeStore?".
This is solely dependent on the size of the store you are planning on opening. Cost of floor samples are also dependent on store size. Stock on hand is determined by the licensee - we only recommend keeping your top sellers always available, which is beneficial to you and your retail operation. We do keep build out costs to a minimum.
For more information, read "Understanding the Investment and Inventory Needs for Your Ashley Furniture HomeStore".
Exclusivity relates to the Ashley Furniture Homestore brand and the area you have chosen as the location for your store.
For more information, read "What You Need to Know About Exclusivity Arrangements with Ashley Furniture HomeStores".
If you are interested in opening your own Ashley Furniture HomeStore, please fill out the form on this page and one of our representative located in your region will contact you with more details.
For more information, read "Steps to Opening Your Own Ashley Furniture HomeStore".
Simply fill out the form on this page and one of our representative located in your region will contact you with more details.
For more information, read "Become a Wholesale or Distribution Partner with Ashley Furniture Industries".
If you are interested in opening your own Ashley Furniture HomeStore, please fill out the form on this page and one of our representative located in your region will contact you with more details.
For more information, read "Be the First to Bring Ashley Furniture to Your Country/City".
There are no licensing fees. All other costs are dependent on store size.
For more information, read "Understanding the Financial Investment Required to Open an Ashley Furniture HomeStore".
We make thousands of SKUs across 20 product categories. Our products are built in a variety of shapes and sizes, allowing our customers around the world to select the best fits for their own market. This makes Ashley the top choice furniture supplier worldwide.
For more information, read "Find the Perfect Fit with Ashley Furniture’s Wide Range of Products".
We provide various virtual and on-site training and assistance to ensure each store is positioned for success. Each Ashley store is assigned to an International Marketing Specialist, an Ashley representative located in that region. The stores are also supported by the International Management Team who provides training and assistance in various areas including layout design and space planning, merchandise planning, visual display, retail sales, operations, and marketing/graphic design.
For more information, read "Get the Support You Need to Succeed with Ashley Furniture HomeStore".
We do offer a wide range of marketing materials, including television and radio spots, social media/digital graphics and ads, print graphics/ads, as well as various in-store tags and signage. All of those are available for download through our secured portal.
For more information, read "Marketing Materials for Ashley Furniture HomeStore Licensees".
It depends on whether you have an existing site, will be leasing a site, or building from the ground up. But once past this stage, we can typically have a store open within 3 months.
For more information, read "Opening an Ashley Furniture HomeStore: How Quickly Can You Get Started?"
.This depends on many factors, including the size of the store, country, population, etc.
For more information, read "Learn about the sales potential of an Ashley Furniture HomeStore".
Yes, we help design the entire interior of your store through VR and CAD.
For more information, read "Get Expert Support Setting Up Your Ashley Furniture HomeStore".
Stationary and Case Goods typically make up the majority of the sales worldwide, with motion, mattresses, outdoor and accessories making up the rest of the assortment sales.
For more information, read "Discover the Most Popular Product Categories at Ashley Furniture HomeStore".
Yes, we help you design the façade of the store and provide a US supplier for the signage, unless you have a local supplier which can meet the brand standards.
For more information, read "Designing the Perfect Façade for Your Ashley Furniture HomeStore".
Yes, an agreement would be provided.
For more information, read "Partner with Ashley Furniture HomeStore as a Licensee".
Ashley has various distribution centers, so the location of where the products are shipped from would depend on which region of the world your store is located in.
For more information, read "Get access to Ashley Furniture’s advanced supply chain as a licensee".
You would be purchasing by full container, but we have the capability of shipping with no Minimum Order Quantity (MOQ) of each furniture category within a container. This allows you to maximize each container with a variety of products.
For more information, read "Ashley Furniture Industries: Minimum Order Requirements".
This would depend exclusively on the financials you provide the company. If you do receive a credit line, you would be evaluated for 30 day terms.
For more information, read "Do I need a credit line to open an Ashley Furniture HomeStore?".
This would depend on your store's location. If ordering from the US we can ship within 2 -3 weeks. When ordering from offshore distribution centers the lead time can be 30/45 days or less, depending on the time of year.
For more information, read "Ashley Furniture Industries Lead Times for Furniture Orders".
Our packaging goes through extensive internal tests. Case goods items are boxed with foam and skeleton framing. Upholstery items are packaged with carton and shrink wrap.
For more information, read "Ashley Furniture Packaging for Wholesale Orders".
No, Ashley Furniture is a private company.
For more information, read "Ashley Furniture Industries – A Private, Family-Owned Company".
Ashley Furniture was established in 1945. In 1976 Ron Wanek and a small group of investors brought the furniture company, where a staff of 35 employees were producing wood occasional furniture in a 35,000 square foot plant in Arcadia, Wisconsin. Today, Ashley Furniture Industries manufactures furniture in over 13 million square feet (300 acres) of dedicated factory space.
