On February 2, 2026, Ashley Cambodia launched its new Ashley Sleep Shop and Ashley Outlet in Phnom Penh. Located at the Neak Poan Group headquarters and spanning approximately 800 sqm, the store reinforces Ashley’s multi-format retail strategy in the local market.

The Ashley Sleep Shop delivers a dedicated mattress and sleep-focused experience tailored to rising demand, while the Ashley Outlet expands access through value-driven offerings without compromising brand standards. Together, they broaden product coverage and strengthen the brand’s positioning across different customer segments.

Looking ahead to 2026–2030, Ashley Cambodia plans to open five additional locations, including Ashley HomeStore, Ashley Sleep, and Ashley LUXE formats, targeting high-growth urban and suburban areas to further expand its market footprint.